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What is a ‘Digital Twin’ and what is it used for?

Digital twin technology is one of the fastest growing concepts of Industry 4.0. In the simplest terms, a digital twin is a virtual replica of a real-world object that is run in a simulation environment to test its performance and efficacy.

Benefits include:

Accelerated risk assessment and production time

Predictive maintenance

Real-time remote monitoring

Better team collaboration

Better financial decision-making

 “At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey – appealing to our wants, needs and desires – while at the same time telling us about a product or service.”

— Melinda Partin